Privacy Policy

Last Updated: January 2, 2025

Fredrikson & Byron, P.A. recognizes that privacy is important to you. The purpose of this Privacy Policy (“Policy”) is to describe the types of information we collect from or about you, how we use the information, who we may share it with, and certain rights and options you have regarding your information. This Policy applies to information we collect from you through our website located at www.fredlaw.com, as well as when you communicate with us, attend one of our events, interact with us, or otherwise provide us with information.

Portions of this website may describe additional privacy practices applicable to specific types of information collected by Fredrikson. For example, if you are a California resident, please review the Privacy Notice for California Residents and, if you are applying for a job with us, the Privacy Notice for California Job Applicants.

By using the website, communicating with us, or otherwise interacting with us, you consent and agree to our collection, use, sharing and disclosure of your information as described in this Policy.

Important Information About This Policy

As a law firm, we may process personal information during our legal representation of a client and such processing is performed on behalf of and at the direction of our client, subject to our client agreements and professional responsibilities, and is not covered by this Policy. Our obligations of confidentiality to our clients are governed by our client engagement letter, applicable laws, and applicable rules of professional conduct; clients should consult the documents they receive upon engagement to learn more.

While we always aim to provide complete and transparent information about how we process your personal information, we reserve the right to amend or update this Policy from time to time or to create additional policies in order to accurately reflect changed circumstances or new legal requirements.  To assist us in ensuring that we can provide the most accurate information possible, we ask that you check this Policy for updates.

We also ask that where we have an ongoing relationship with you, and any of the data you have provided is no longer accurate, that you keep us informed of this so we can amend our records accordingly. 

Personal Information We Collect

For the purposes of this Policy, “personal information” is any information that, either alone or in combination with other information, identifies, relates to, or can be used to contact a particular individual.

1. Personal Information You Provide

The types of personal information we may collect from you include the following categories:

• Contact information: First name, last name, email address (business or personal), postal address (business or personal), telephone number (business or personal), position and/or employer organization, user credentials for any file sharing applications to which we may provide you access.
• Financial data: Payment card details, bank account details, or other payment information.
• Transactional data: Details about webinars, presentations, or other events you have attended or participated in, inquiries you have made, orders you have placed, and services you have requested or received.
• Subscription, marketing and communications information: Details regarding newsletters or blogs you have subscribed to, information you have downloaded from our website, requests for information from you, and information on your marketing or communication preferences.
• Communication information: Copies of communications and inquiries you have submitted to us, including through email, calls, and features available in connection with our website.
• Device and usage information: Details regarding how and when you use our website, including the device used to connect to the website, your IP address and device identifier, the frequency and duration of your usage, the pages you view, what websites or search terms referred you to the website, and information about your interaction with the website.
• Audio and visual information: Your voice and likeness as captured in photographs, video, or audio recording if you attend our events, visit our offices, or leave us a voicemail.
• Job Applicant information: Current employer, current position, prior work history and education, resume information, qualifications for employment, and other information you provide us during the application process.

We may collect this information directly from you when you:

• Provide us your email and other contact information in order to receive “newsletters,” email updates, or other publications, articles, or notifications.
• Communicate with us regarding our services, business, attorneys, or events.
• Visit or engage with our social media pages.
• Provide us with feedback or input on any item or matter.
• Request that an attorney contact you or provide information to you.
• Register for or participate in an in-person or on-line event such as a seminar or webinar.
• Sign up or subscribe to any on-line or off-line publication or information offering provided by us.
• Purchase any item from us, such as a handbook or other publication.
• Submit a testimonial, comment, or other feedback message on a blog or other public forum hosted on the website, if any.
• Send us payment information, such as a credit card number provided by email.
• Submit or request career / employment information, including when you apply for a job at Fredrikson via our website.
• Otherwise submit personal information to us.

Please note that we may aggregate or anonymize the foregoing types of information such that they are no longer capable of identifying you, in which case they are no longer considered “personal information.”  We may also collect information about you from third-party sources and information about you that is publicly available. 

B. Automatically Collected Usage and Device Information

Like most websites, we use various technologies to collect certain types of information about the users of our website. These technologies include:

• Cookies: Cookies are small text files that can be used by websites to make a user’s experience more efficient. Our website uses different types of cookies to, among other things, automatically recognize you when you return to our site, store information regarding your preferences, and analyze traffic to our site. Please note that where cookies are essential to the operation of our site, if disabled, you may not be able to enjoy certain features of the site. For further information about cookies, including how to refuse cookies, please visit www.allaboutcookies.org.  We do not honor “Do Not Track” signals.
• Log Files and Device Identifiers.  We use log files to track actions occurring on the website and collect data about visitors, including IP address, browser type, Internet service provider, referring/exit pages, date/time stamps, and device identifiers.
• Pixels, tags, and web beacons. Our website may also use “pixels,” “tags,” or “web beacons.” When we refer to “pixels,” we are generally referring to all of these types of technologies. These technologies are small pieces of code that run when a page or email is loaded. They may be used to monitor the behavior of the visitor or email recipient—such as what icons were clicked or whether links in an email were opened—and gather analytics.  For example, when you open our homepage, a pixel may run and generate information based on the visit, and then this information is processed by us and our vendors. Pixels work in conjunction with cookies to let us know what portions of our website are of interest to you and to help us provide you with tailored information from our website. If you turn off cookies, the pixels, tags, and web beacons we use may still detect certain information about your interaction with our website and disregard any cookie-prohibitive markers or signals. Note, the vendors that supply these pixels, tags, web beacons, or similar tracking technologies collect personal information from website visitors instantaneously and they may use the information for their own or others’ purposes.
• Analytics.  Our website may also use third-party analytics tools, such as Google Analytics.  You can find more information about how data is collected and processed in connection with the Google Analytics service at https://policies.google.com/technologies/partner-sites.  You can also read Google’s privacy policy at https://policies.google.com/privacy?hl=en. You may disable scripts run by Google Analytics to the extent that your browser and associated programs provide such functionality.  To opt out of being tracked by Google Analytics across all websites, visit this website: http://tools.google.com/dlpage/gaoptout

The information collected through these technologies may be combined with personal information or aggregated with other information on website visits. We may share information about your use of our website with our advertising and analytics partners, who may combine it with other information that you previously provided to them.

C. Information from Other Sources

We may obtain both personal and non-personal information about you from other users of our website and services, business partners, clients, suppliers, and other third parties and add it to other information we have collected.  We, and the third parties we engage, may combine information we collect from you over time and across your online activity with information obtained from other sources.  This helps us improve the information’s overall accuracy and completeness and also helps us better tailor our interactions with you.

D. Social Media

If you interact with us on any social media platform: (i) depending on your social media privacy settings, the personal information that you submit on the social media platform may be read, collected, or used by us as described in this Policy, and (ii) where we respond to any interaction with you on social media, your account name/handle may be viewable by any and all members or users of our social media accounts.  Social media platforms operate independently from Fredrikson and we are not responsible for the personal information that you choose to submit or link on any social media platform.  We encourage you to review the privacy policies and settings of any social media platform with which you interact to help you understand their privacy practices.

How We Use Your Information

We (or service providers acting on our behalf) may use the personal information identified above for the following purposes:

• Responding to requests from you and otherwise communicate with you, including distributing promotional materials, newsletters, or other information about our business or events.
• Negotiating, entering into, and managing our relationship and agreements with you or your organization, including providing our services to you or your organization. 
• Personalizing the website for you.
• Administering surveys and seeking feedback.
• Providing you with information that we believe may be useful to you, such as information about products or services provided by us or other businesses.
• Processing an employment application or employment-related request.
• Performing analytics and to improve our services, websites, and advertising.
• Developing, updating, and improving our website, client service and client experience, and otherwise improving our knowledge and insights regarding potential clients or those who wish to partner with us.
• Complying with applicable laws, regulations, and legal process.
• Protecting our rights, the rights of affiliates or related third parties or others, or take appropriate legal action, such as to enforce our Terms of Use or our agreements with you.
• Preventing and detecting fraud, financial crime, hacking activities, security breaches, and other unlawful activities in connection with the Services or the use of our services.
• Keeping a record of our transactions and communications.

• Performing other functions as otherwise described to you at the time of collection or to which you otherwise consent.

For more information about your options relating to your personal information and your communication preferences, see “Your Choices About Personal Information” below.

Our Marketing Efforts

We may send you direct marketing communications from time to time including news, updates, and other announcements relating to our services and activities. We will only send marketing messages where the law allows us to do so and, in the event that you no longer wish to receive marketing communications from us, then you can always unsubscribe from our marketing communications using the functionality in the communication you have received or by contacting us at the information below.

Disclosure of Your Information

When the information we collect about you is aggregated, anonymized, or otherwise does not identify you, we may use that information for any purpose or disclose it to third parties, to the extent permitted by applicable law.

In addition, we may disclose your information to the following types of third parties for the following purposes:

A. Service Providers and Vendors to Fredrikson

We may disclose information about you to vendors and service providers that assist us with our business. For example:

• If you order a product (such as a legal handbook authored by us) to be shipped, we will disclose your name and address to the delivery service such as UPS. Similarly, if you pay for an item with a credit card, we disclose information to the applicable financial institution(s) or payment card processors as necessary to process your transaction and to protect against fraud.
• We disclose information to other companies that help us improve our service offerings and our website, such as our marketing and advertising vendors.
• We disclose information to third-party email or IT vendors and our event vendors or partners. We also store information via cloud or similar technologies involving third party applications and programs.
• We disclose information to our professional advisors, such as accountants, who have the need to know the information.

B. Legal Requirements and Protection of Our Company and Others

We may disclose your information when necessary or reasonably desirable in our business judgment to protect the safety, property, or other rights of Fredrikson, our clients, our vendors, or any other person, or where otherwise required by law. Fredrikson may provide your personal information in response to a search warrant or other legal inquiry or order such as a subpoena, or to an investigative body in the case of a breach of an agreement or contravention of law, or as otherwise required by applicable law. We may disclose your information and cooperate with law enforcement authorities at our discretion, so long as such action is permitted by applicable law and rules of attorney conduct.

C. Business Transfers

We may disclose or transfer any information we have about you in connection with a merger or sale (including transfers made as part of insolvency or bankruptcy proceedings) involving all or part of Fredrikson and its assets, or as part of a corporate reorganization, dissolution, or restructuring, or other change in corporate control or similar transaction. We may also share your information with our affiliate entities.

D. Other Purposes

In addition to the above, we may disclose your information, including personal information, to third parties when authorized by you to do so or with your consent.

Your Choices About Personal Information

A. Tracking Technologies and Advertising

Depending on your browser or device, you may have the option to set the browser to accept all cookies, reject all cookies, notify you when a cookie is set, or delete cookies.  Each browser and device are different, so we recommend you evaluate the tools and settings available in your browser or device, as well as any available instructions for the same.  Please note that if you disable or delete cookies, you may not be able to access or use certain features of our website. You also may configure cookie preferences using the banner on our website. Disabling cookies may not affect the performance of pixels, gifs, and similar technologies that run on our website.

The National Advertising Initiative also makes resources available to assist consumers in opt-out of certain tailored online ads, which you can access by following this link.

B. Marketing Communications and Emails

You may choose to opt out of marketing emails or communications by using the “Unsubscribe” link found at the bottom of such emails or communications, or by contacting us at the “Contact Us” information below.

C. Updating Your Information

Fredrikson takes reasonable steps to keep your personal information accurate and complete. You can access or update your personal information, including contact or account information by contacting us at the “Contact Us” information below.

D. Declining to Provide Information

You can choose not to provide us with information we may request, but that may result in you being unable to use certain features of the website, request information about our services, or initiate other transactions with us.

E. Do Not Track Mechanisms

Please note that our website does not honor “Do Not Track” signals, and such signals will not impact the operation of our website. 

Additional Information for California Residents

California residents may have additional personal information rights and choices. Please see the Privacy Notice for California Residents and the Privacy Notice for California Job Applicants for more information.

Additional Information for Nevada Residents

Under Nevada law, Nevada “consumers” may request that “operators” of internet sites and online services refrain from the “sale” of their “covered information” to third parties (as such terms are defined under Nevada law).  Our disclosures of your information to third parties (as described above) do not qualify as a sale under Nevada law. 

Additional Information for Residents of Other U.S. States

The laws of the jurisdiction where you reside (e.g., Iowa, Nebraska, Texas) may afford you certain rights with respect to your personal information. In most cases, however, we collect personal information from or about individuals acting in a commercial or employment context. As a result, Fredrikson may not be required to comply with such laws.

Nonetheless, the sections above entitled, “Information We Collect” and “How We Use Your Information,” describe the categories of personal information processed by Fredrikson, the purposes for processing, the categories of personal information disclosed to third parties, and the categories of third parties to whom Fredrikson discloses personal information. This information is also found in more detail in our Privacy Notice for California Residents in the sections titled, “Information We Collect and Disclose,” “Collection of Personal Information,” and “Use of Personal Information.” Fredrikson does not process any “sensitive” personal information of consumers, as those terms are defined by applicable laws.

Subject to exceptions, certain state laws may provide the residents of those states the right to:

• Confirm whether Fredrikson is processing the consumer’s personal information, to access such data;
• Update or correct inaccuracies in the consumer’s personal information, taking into account the nature of the personal information and the purposes of the processing of the consumer’s personal information;
• Delete personal information provided by or obtained about the consumer;
• Obtain a copy of the consumer’s personal information provided to Fredrikson or processed by Fredrikson, in a portable, and to the extent technically feasible, readily usable format that allows the consumer to transmit the data to another controller without hindrance, where the processing is carried out by automated means;
• Be free from discrimination for exercising any of the rights described in this section; and
• Opt out of the sale of your personal information, the sharing of your personal information with third parties for the purposes of targeted advertising, or the use of your personal information for automated decisions-making or automated profiling in furtherance of decisions that produce legal or similarly significant effects.

Fredrikson does not engage in the processing of personal information for targeted advertising purposes, the sale of personal information, or automated profiling in furtherance of decisions that produce legal or similarly significant effects concerning consumers. As a result, the right to opt out of such activities may not be available.

Please email us at privacy@fredlaw.com or call us at 1-800-865-4804 to exercise any of the above rights on behalf of yourself or as an authorized agent of a consumer.  

In the event Fredrikson declines your request, depending on the applicable law, you may have the right to appeal the decision. You can do so by contacting Fredrikson at privacy@fredlaw.com. You may also be entitled to report the matter to the appropriate regulator in your state.

Data Retention

We will only retain your personal information for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or other mandatory reporting requirements. To determine the appropriate retention period we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure, the purposes for which we process it, whether we can achieve those purposes through other means, and the applicable legal requirements.  We also consider any specific limitation periods under applicable law.

Information Security

We use appropriate administrative, technical, and physical measures to protect your personal information from loss, theft, and unauthorized use, disclosure, or modification.  Please be aware that no data transmission over the Internet is 100% secure.  While we strive to protect your personal information, we cannot ensure or warranty the security of any information you transmit to us and you do so at your own risk.

Privacy of Children Online

Our website is a general audience site and is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you are under 13, do you use or provide any information on this website. Please contact us via the “Contact Us” section of this Policy if you believe we may have collected information from or about a child under 13.

Data Location

You understand and agree that information about you may be stored or processed by information technology systems located in the United States or jurisdictions that may have laws that differ from the laws of your country of residence or the jurisdiction in which you reside.

Changes to the Privacy Policy

Please note that we may change this Policy from time to time.  If there are changes to our Policy, we will post them here and update the “Last Updated” date at the top of this document. Continued use of the website after any changes is deemed to be acceptance of those changes.  Accordingly, we encourage you to check the Policy periodically for updates.

Contact Us

If you have any questions regarding our information handling practices, you may contact us at:

Email: Privacy@fredlaw.com
Postal Address:
Fredrikson & Byron, P.A.
Attention: Privacy Officer
60 South Sixth, Suite 1500
Minneapolis, MN 55402