Event Details
You have a great idea for an advertisement, but does it comply with the Federal Trade Commission’s guidelines and applicable laws? Fredrikson’s Start Up & Rapid Growth Enterprises (SURGE) Group hosted a discussion and Q&A session on this topic. Advertising law attorney, Courtney A.H. Thompson, and industry experts provided practical answers to questions like:
- What is copyright infringement?
- What is trademark infringement?
- What is false advertising?
- What constitutes a violation of a person’s right of publicity?
- What do I need to do if I want a celebrity endorse my product or service?
- Can I refer to my competitor’s product in my advertisement?
- What is native advertising? Is it legal?
- What do I need to do if I want to conduct a sweepstakes?
Business owners as well as agency insiders and members of the creative community are encouraged to attend.